I came upon these images from the
This is Rough Luxe:
Half rough, half luxury. A little bit of luxury in a rough part of London. A little bit of rough in a luxurious London. You are staying with us in our home, so just ask us for anything you need.
The look is a blending of old and new. They saved the existing distressed original walls...I think that is my favorite part. I would be pretty happy to stay here.....if I ever get to London. How about you?